Ep. 39 Creating a Burst in Audience Growth with Podcast Mogul Scout Sobel

In this episode I brought on the person that's the go to expert for being able to grow visibility and presence online, specifically using podcasts, Scout Sobel. Scout is a trailblazer in the media industry for utilizing Podcast Tours™ as a powerful form of PR. She founded Scout's Agency in February of 2019 after recognizing the power of podcasting as a long-form, intimate medium for founders to tell their stories and expand their businesses. Over the past four years, Scout's Agency has grown 600%, booked their clients on over 2500 podcast episodes, cultivated a database of over 5,000 podcasts, and has run over 150 Podcast Tours™ under Scout's leadership. In addition to running Podcast Tours™ for female entrepreneurs, Scout's Agency just launched The Podcast Tour Academy, a 6-week live course that trains entrepreneurs and solopreneurs on how to run their own Podcast Tour and get themselves as a guest on podcasts so that they too can go from the unseen entrepreneur to the visible visionary. On a perpetual Podcast Tour herself, Scout talks openly about her entrepreneurship journey on The Emotional Entrepreneur Podcast and in her bestselling book, The Emotional Entrepreneur.

We talk about the power of podcasting for growing visibility, connecting with hosts and audiences, and the value of podcasting and the value of smaller podcasts.

Overall, the episode highlights the importance of intention, patience, and trust in the process of podcasting and entrepreneurship.

Remember you are so resourced, here are the ones mentioned in today’s episode:

Scout on Instagram

Okay, Sis Podcast

Scout’s Agency

Podcast Tour Academy

Emotional Entrepreneur Book

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Episode Outline:

*Scout's journey and finding entrepreneurship [00:02:19]*

*Recognizing the power of podcasting [00:05:38]*

*The introvert dream [00:11:17]*

*Who's ready for a podcast tour? [00:12:13]*

*The value of smaller podcasts [00:16:38]*

*The importance of clear tracking and offers [00:21:20]*

*What’s required for successful podcasting [00:22:21]*

*Taking responsibility for investments and outcomes [00:26:12]*

*The power of podcasting [00:32:21]*

Get the magic of WAP: Wealth Alignment Patterns HERE use code PODCASTWAP for a special discount!

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