Ep. 80 She Lost Her Following Then Did $1 Million in Sales 6 Months After… The Come Back Story of Jen Szpigiel

In this episode of THE UNRULE/Y podcast, I get to chat with the fabulous Becoming Iconic Founder and Editor in Chief of Iconic Magazine, Jen Szpigiel. Jen kicks things off by sharing how she lost her entire social media following thanks to a sneaky fraudulent message. Talk about a nightmare, but how she navigated using her resources is why I wanted to bring her on here today. As the sole breadwinner for her family, she was understandably freaked out. But here's where it gets juicy—Jen decided to pivot and pour her energy into creating real, heartfelt connections through her podcast and email list.

She passionately explains that true success isn't about the number of followers you have but the quality of the relationships you build. And guess what? Even with a smaller audience, her business absolutely skyrocketed, hitting a million dollars in revenue in just six months! This episode is a rollercoaster of resilience, authenticity, and the power of community engagement over those pesky social media metrics.

“It was absolutely mind-bending to me because the assumption is big following, big business, but we've eradicated that.”

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Connect with Jen on Instagram @becomingiconic

Becoming Iconic Podcast

Becoming Iconic Magazine

Marketing Maven

Book Mentioned: The Game of Life & How to Play It

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